As a realtor, the professional oath you take as well as your moral compass both dictate that the needs of the clients should always be put before yours. It also states that in every capacity, you must carry out all activities involving the client with their best interest in minds. Staging a home is an instance where this has to be put into practice. When it comes to selling a home, most times the difference between the selling price and asking price or the amount of time the home spends on the market depend on how well you market the home.
Why home staging?
Home staging is a good way to market a home but most times, the obstacles to home staging are the homeowner. It has become quite clear that if the realtor takes out the necessary time to prep and explain the concept of home staging to the homeowners, they are more acceptable to it and do not have difficulty adjusting. A realtor that fails to prep his or client will find it difficult to gain their cooperation during the period.
You have to be able to prove to them that merely sticking a for sale sign on the lawn and posting a listing on the MLS will not sell the home for a good price. As a professional with years of experience, you should already be well versed with how the real estate market works and the sale of a home requires the best methods possible and one of them happens to be home staging alongside weeks of marketing and open houses.
Remember that it might be professional in your case but for them the sale is personal
As the professional entrusted with their interests, you have to be prepared to act the part of a counselor as the sellers are being made to let go of something which holds emotional value to them. You have to be able to convince them that whatever memories they have will forever linger on with them and the process of home staging does not interfere with that.
Due to the fact that the home staging process involves reorganizations, decluttering and rearranging of spaces, popping out the old décor for new trends etc. in a bid to appeal to potential buyers, the family might feel that you are not being respectful of a place they were fine living in the way it was. You have to gain approval and consent on any move or plans you might have so as to prevent locking horns.
Be objective and go over the possibilities
A realtor knows how to separate the personal from the professional meaning that emotions are not allowed to cloud judgments or interfere with needed actions. Be prepared to do a walkthrough of the home so that you can objectively note down places and appliances that need to go, be touched up or left the way they are. Remember that to successfully stage a home, you need to have everything there in the right place and serving a useful purpose.